Okie dokie—that sounds rather grandiose, but what do you mean, exactly?
Well, we’re a team of former agency strategists/planners and brand managers that help redefine what marketing strategy means to organizations, build better strategy teams within brands and agencies, and assist those teams as they craft brilliant stories and conversations with people.
Our engagements usually consist of 1-3 team members who help organizations answer the following fundamental strategy questions:
Which people are we targeting and why?
What behaviors are we trying to change amongst those people?
What are the most effective and efficient ways we can create change in those behaviors?
What types of individuals and team members need to be involved in the development of marketing strategy?
Do we have the right individuals and/or team to develop effective and efficient marketing strategies?
To answer these questions we do two things: 1) Become an extension of your team because it’s the only way we create serious value during our engagements, and; 2) Embed transparency across every facet of our organization and extend that commitment to transparency across all the work we do with our clients.